Sarah is in charge of festival “steerage” and is also a Director of Yeo Valley.

Harad makes sure that everything happens when it needs to, in the right place, at the right time.

Organic beef farmer, lover of tweed, and his land.

All-round music guru and is charge of getting everyone dancing.

Danielle looks after all of our fabulous partners.

Melissa’s role is to make the festival more famous.

Miles books our headliners.

Karl keeps us on the straight and narrow, with a particular emphasis on ensuring we don’t over spend.

Bertie Cole pushes the boundaries of possibility – ensuring the Arcadia structures are safe as well as utterly mind blowing.

Pip is one of the creative geniuses behind the performance-art collective Arcadia, best known for the 50 ft fire-breathing alien spider at Glastonbury. At Valley Fest he’s the magician behind the Alchemist’s Playground.

Nell supports the festival team – helping to ensure everyone knows what they’re doing and when.